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| Photo Courtesy || Public Information Office - City of Baguio |
Cordillera - To help buyers identify the real Sagada orange over the fake ones that are being sold in the market, Sagada Mayor Felicito Dula presented the authentic orange during his visit in Baguio city on August 9, 2022.
The mayor sought to dispel misinformation on their orange produce caused by misbranding by some traders who attach the town's name to the imported kind to attract buyers especially tourist, according to Baguio PIO.
Sagada orange gained popularity as the best and top-selling orange in the Cordillera such as in Baguio City and thus become a marketing label used by deceptive sellers in order to sell their oranges that were imported from China.
Recently, the city government of Baguio began a crackdown on businesses engaged in deceptive marketing schemes following a report from a buyer who encountered a vendor selling fake Sagada oranges.
Mayor Dula's appearance and presenting the real Sagada orange would help tourists and buyers to identify the real orange over the fake ones.
